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If you want to Put it in Writing, Virtual In-House Counsel can help you write:
 A simple, plain-English contract
A complete sales agreement (terms and conditions)
A disclaimer for your web site
Truthful advertising copy
… A simple, plain-English contract
There's no reason why a contract must be filled with legal gibberish. For most contracts, legalese is not essential or helpful. But because oral agreements can be difficult or impossible to prove, it is wise to write out most agreements, even if not legally required. In a few situations, a contract must be in writing to be valid. State laws often require written contracts for certain transactions such as real estate sales or contracts that will last more than one year.
… A complete sales agreement (Terms and Conditions) (return to top)
Doing business on the Internet can be lucrative, but risky if you don't clearly state the terms and
conditions that apply to your enterprise. The terms and conditions in the "click to accept" agreement or
"read.me" files that you post on your web site can help ensure that your intended use is understood.
… A disclaimer for your web site (return to top)
A disclaimer is a statement denying an endorsement of or affiliation with another site or company as well as a statement of things for which your company will not be liable. A disclaimer is not a cure-all for
infringement but if a disclaimer is prominently displayed and clearly written, a court may take it into consideration as a factor that limits damages in the event of a lawsuit.
… Truthful advertising copy (return to top)
Direct mail and other types of advertising are important to the growth of your business, but consider your ad content carefully and apply these tests:
- Your ad must be truthful and not misleading. An ad is deceptive if, through misrepresentation, it
influences a customer's decision to buy or use the product
- If there is something your customers ought to know, disclose it. Make your disclosure clear and
conspicuous.
- You must be able to substantiate your claims. Have documented support for the claims the ad
conveys, especially if you compare yourself to others.
Remember: The Internet is an exciting place for business opportunities to flourish, but advertisements
posted on web sites and sent by e-mail may be considered "direct mail advertisements."
In short, if you write an ad that a reasonable consumer will understand and that will not deceive that
consumer, you should be fine.
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